A Semrush alternative for people who aren't marketers
Semrush is an extensive toolset for marketers. RankLantern is made for business owners who'd rather run their business: a site check, articles as drafts in WordPress and a monthly report, from €39 a month (with Pro, every week on its own).
When Semrush fits better
If you want to research backlinks or follow competitors in detail. That's what Semrush is built for, and RankLantern doesn't do that.
When RankLantern fits better
If you have one or a few sites, little time, and mainly want something to happen: problems found and explained, and a new article ready to read through every week. If you work for clients, you take Agency: 10 websites for €249 a month (€19 per extra website), the monthly report with your own logo, clients who can look along without being able to change anything, and problems and positions as CSV. If you work with WordPress, also read WordPress SEO.
Comparison
| Semrush | RankLantern | |
|---|---|---|
| Who it's for | Marketers and agencies | Business owners, and agencies that look after clients' sites |
| Lowest price per month | €134 when paying monthly | €39 |
| Backlink and competitor research | Yes | No |
Prices excl. VAT. Semrush details checked on 18 October 2026 on semrush.com.
Switching
You add your site, connect Search Console and WordPress, and the first audit runs straight away. If you'd first like to see what RankLantern thinks of your site, run the free SEO check, or look at the pricing page.
Frequently asked questions
›Can I use Semrush and RankLantern together?
Yes. Some people use Semrush for competitor and backlink research and RankLantern to keep their own site up to date and write articles.
›Does RankLantern have backlink data?
No. RankLantern focuses on your own site: technical, content and new articles. For backlinks, Semrush (or a similar tool) is better.
›How do I switch?
You add your site, connect Search Console and WordPress, and the first audit runs straight away. There's nothing to import.
Start with a free check
Over 60 checks on up to 30 pages, done in a minute. Then you know what could be better.
What happens after your request
- 1. You pick a time that suits you in the calendar.
- 2. You get a confirmation by email with the link for the call.
- 3. We look at your site together for 30 minutes, free and without obligation.